Movers & Shakers Q&A – Philippe Chainieux, CEO of Made

Brought to you by Retail Insider and K3 Retail

Philippe Chainieux, CEO, Made

  1. What is the greatest opportunity for your business?

The market in furniture and homewares is seeing the same transition from high street to online that the fashion industry has gone through. As the digitally-native, leading design brand, MADE is best positioned to benefit from the opportunity the transition presents.

  1. What is the biggest challenge to your business?

Our biggest challenge is to stay focused on the core DNA of our proposition and our brand values, as we expand rapidly our range and internationally.

  1. With the benefit of hindsight what would you have done differently so far?

There are so many things that we might have done differently but that is the true strength of MADE. We are not afraid to test things, we take opportunities and sometimes they don’t work out. It is an important part of being an agile and innovative business and I’m proud of the culture we’ve built in all areas of the business that means it is okay to fail sometimes and you can’t know if you never tried!

  1. What is the future of the physical store and the high street?

We come at this slightly differently – many brands are trying to build sites that are a reflection of their stores. For MADE, we want to build showrooms that are an extension of our online site – it’s the same customer who visits online or in the physical after all! We have lots of exciting plans utilising technology to genuinely enhance the customer experience – we’re not interested in technology for technology’s sake or gimmicks!

  1. What technology-related plans have you got for the next 12 months?

We are working on services to make our customers more confident in their style and design choices. Our ever-growing tech team focus on two things: improving the customer experience and streamlining the model so we can eliminate inefficiencies and pass on the saving to our customers.

  1. With the issue of digital wildfire how do you understand and control your growing digital landscape?

I think we see the opportunity rather than issues with digital wildfire. At MADE, we rely on people spreading the news about their purchases on social and online media and on review sites.

  1. What other retail business do you admire?


  1. If you hadn’t been a retailer what would you have liked to do?

I have been extremely lucky to work in the online dating space. What could be better than helping people find love?

  1. What marks out of 10 do you give yourself so far for achievement?

We focus only on the now and what we can do better as we move forward.

  1. Who would you place in the Top 25 Movers & Shakers in Retail?

The ASOS team. They are producing fantastic results and have stayed clear and consistent in what they stand for.

This is one in an ongoing series of Q&A’s with individuals that are featured in the annual ‘Retail Insider Movers & Shakers in Retail Top 100’ report.


Read full story

Innovative Retailer – Wheelys

Name: Wheelys The Place: Any street corner, anywhere on the globe! Now that’s what I call a marketplace. That’s what I call “not possible”: Nonsense. You can go anywhere on a bike. And Wheelys combines all those hot retail trends right now. Like: Like sustainability, eco-friendliness, organic produce, franchising, elements of the gig economy even, […]

Read full story

End of the road for old school research methods

Traditional market research methods are under increasing pressure as the next generation of firms like Streetbees fully utilises technology to strip out people’s claims and aspirations and deliver results based purely on reality. The company has recruited one million people around the world who can be called upon by brand owners, retailers and food service […]

Read full story

Refillable and reusable replacing single-use

It started with carrier bags a few years back and more recently has extended to plastic straws and single-use coffee cups as well as plastic water bottles. After much prevarication consumers and retailers now seem to have the bit between their teeth over the issue of reducing the levels of waste plastic. Selfridges was on […]

Read full story

Secondary revenue no longer a secondary thought

These are tough times for retailers with a race to the bottom being seen in many areas of the industry, which is eating dangerously into margins and forcing companies to work more creatively or face severe problems in the future. This creativity is driving activity in the area of secondary revenue (known as ancillary revenue […]

Read full story

Retail Insider Breakfast – John Murphy, founder of Interbrand + Kresse Wesling, co-founder of Elvis & Kresse

Retail Insider held its latest Breakfast Event of 2018 with John Murphy, founder of Interbrand, and Kresse Wesling, co-founder of Elvis & Kresse who talked around how branding was originally created and how it is developing. An audience of senior executives gathered at The Delaunay in central London to hear how Murphy formed Interbrand at […]

Read full story

Made predicting accelerated growth

Online business Made is confident that its growth will accelerate as the online share of the furniture and homewares category is predicted to double by 2022 and it plans to grab a greater chunk. Philippe Chainieux, CEO of Made, reckons the sector will follow fashion whereby a greater amount of trade will shift online: “The […]

Read full story

Movers & Shakers Q&A – Matt Henton, head of e-commerce at Moss Bros

Matt Henton, head of e-commerce at Moss Bros What is the greatest opportunity for your business? Moss Bros. is in many ways a very traditional menswear retailer. Our suit experts get to know their customers and offer an unparalleled level of service through our stores. To continue to thrive, we need to further improve the […]

Read full story

Retail Insider Evening Event – ‘Future of food and drink retail’ panel discussion

Retail Insider held its latest evening event with a panel of influential retailers discussing the key issues and trends within the food and drink category. The evening concluded with a tutored tasting of some of the best craft beers. Simon Burdess, director of foodservice at Waitrose, Didier Souillat, CEO of Time Out Markets, and Ben […]

Read full story

Launch of Retail Insider Transforming Retail Awards 2018

Retail Insider headed up by award winning journalist Glynn Davis, is calling for entries to its awards dedicated to digital and technological innovation. Now in its second year, the Retail Insider ‘Transforming Retail’ Awards 2018 is designed to showcase the best examples of innovation in retail technology across the sector and will feature seven categories: ‘Best Overall Use […]

Read full story

Innovative Retailer – Paul A Young Fine Chocolates

Name: Paul A Young Fine Chocolates The Place: There are a grand total of three shops all in the smoke: one in the City, the original in Camden Passage and another in Soho, all catering to the chocolate cognoscenti. But I expect you can buy them in supermarkets too, right? Get out, go on! Wash […]

Read full story

Kill your range as less really should be more for retailers

Many craft beer bars have a focus on offering an incredible array of beers but in some cases they go so far over the top that mainstream consumers find it rather off-putting. They cannot cut through the dizzying array on offer in order to make their selection. It’s akin to rabbits in the car headlights. […]

Read full story

Shopping malls and high streets both face online challenge

At a time when we are seeing retailers on the high street come under ever more pressure there continues to be examples of massive expansion by merchants at some of the marquee shopping centres. The results from Next recently highlighted how it was dealing with a tough balancing act as it manages the decline of […]

Read full story

Retail Insider Breakfast focused on digital challenges and opportunities for retailers

Retail Insider held its latest Breakfast Event of 2018 with a panel of digital leaders discussing the challenges facing retail, competing with Amazon, and the need to give shoppers a richer more personalised experience. Sean McKee, director of e-commerce & CX at Schuh, Aron Gelbard, founder of Bloom & Wild, and Nicolas Pickaerts, e-commerce director […]

Read full story

Delivery land-grab still in full swing

One of the differentiating factors of Just Eat compared with its rivals Deliveroo, UberEats and Amazon is that it has a true virtual model. It simply acts as an online marketplace linking hungry customers with their local take-away operators. It certainly does not dirty its hands (and diminish its margins) by handling the actual deliveries. […]

Read full story

Innovative Retailer – BUILT

Name: BUILT The Place: Oh it’s terribly new. Only a baby in fact. Just one store in the Birmingham area. Plus it only opened in September 2017 so we are all over it really quickly. The Story: Builders – a breed unto themselves aren’t they? They certainly are: We’ve all heard the stereotypical stories of […]

Read full story

Retail Insider Breakfast – Paul Clarke, Chief Technology Officer at Ocado

Retail Insider held its first Breakfast Event of the year with Paul Clarke, Chief Technology Officer at Ocado, who outlined how its unique business model has resulted in it building all its technology in-house. Senior executives from Sainsbury’s, Deliveroo, John Lewis, Marks & Spencer and Schuh were among those who heard how Ocado is unusual […]

Read full story

Retailers must re-align themselves around the customer

We know that retailers are facing challenging times, well spare a thought for the beleaguered newspaper industry. It has faced a torrid time at the hands of people choosing to read content online for free. Couple this with the mighty tough task of competing with the duopoly of Google and Facebook for the budgets of […]

Read full story

The taste-makers redrawing the food and drink landscape

  Prezzo, Chimichanga, Jamie’s Italian, Square Pie, and Byron are among the growing number of restaurant brands that are either ceasing trading or the shutters are being pulled down on many of their outlets. This is proof if it were needed that this is an increasingly tough environment for food service businesses to operate and […]

Read full story

Digital Leisure & Hospitality Innovations Q&A – Too Good To Go

Following the launch of the Digital Leisure & Hospitality Innovations 2017 Report (sponsored by Webloyalty) a series of Q&A’s with the leading figures behind some of the key entries in the report are being published. Here is a Q&A with Jamie Crummie, co-founder, Too Good To Go, which is placed at number 2 in the report. How […]

Read full story