Tom Allason, founder of Shutl
Although the stores themselves will evolve rapidly in response to customers’ expectations increasing as a result of what the retail innovators are doing (expectations only go 1 way), the high-street will probably not change too much. There will always be the experiential and social part of shopping that cannot be satisfied digitally.
6. Will mobile devices be the primary sales channel in the future?
I don’t think there will be a primary sales channel in the future. There will just be customers and retailers and different means of satisfying customer needs.
7. What other retail business do you admire?
8. If you hadn’t been a retailer what would you have liked to do? [rather silly question for a non-retailer – ed]
Found a company that could enable immediate delivery of online purchases.
9. What marks out of 10 do you give yourself so far for achievement?
A 6. By most measures 2011 was a good year as we took our service live across multiple (very different) major retailers and established that our value proposition makes sense to shoppers, retailers, couriers and our shareholders. We have also demonstrated that our service can operate beyond London. However, we would have liked to have done all of the above much quicker. I think there is room for a 50+% improvement this year and so I’m aiming for 9+.