Amazon best-selling books + Missed hit toys

Welcome to a new monthly column the ‘Data Insider Insight’ double-bill that gives the Top 10 best selling books on the Amazon Market Place in the UK as well as a changing table of 10 ‘under-the-radar’ products – beginning with toys this month.

Data supplied by Research Farm reveals that the top 10 books for the period October 31 to November 29 are:

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Title     Publisher        No. of sellers  Ave price (£)        Lowest price (£)   Highest price (£)

1 Alex Ferguson My Autobiography Hodder Stoughton 45 10.37 8.90 12.94

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2 Diary of a Wimpy Kid: Hard Luck Puffin 23 3.20 2.17 5.00

3 Demon Dentist HarperCollins Children’s Books 35 3.65 3.50 4.72

4 Minecraft: The Official Annual 2014 (Annuals 2014) Egmont 12 3.54 2.21 4.50

5 David Jason: My Life Century 28 8.20 7.28 8.98

6 Guinness World Records 2014 Guinness World Records Limited 40 8.75 8.00 9.00

7 Raising Steam: Doubleday 27 8.04 6.20 10.00

8 Tom Kerridge’s Proper Pub Food Absolute Press 30 8.83 7.75 9.99

9 Autobiography Penguin Classics 45 3.33 3.00 3.59

10 Always Managing: My Autobiography Ebury Press 30 8.30 7.00 9.00

 

In terms of brands/manufacturers, Collins had the most products in the Research Farm Amazon Best Seller rankings with 12 products in the Top 400. The second most featured brand/manufacturer was Danilo Promotions Limited with 10 products, followed by Puffin with nine products.

The average price point of a Best Seller in the Book category for the UK was GBP 9.26. The most fluctuating price was ‘Before They Pass Away’ with a price variation of GBP38.89. The three best performing categories were Languages (25 items), Art, Architecture Photography (25 items) and Antiquarian, Rare Collectable (24 items).

 

Under-the-Radar Hit Products – Toys

For December Rangespan has provided a table of 10 hit toy products that are getting high sales online but are not yet carried by most major retailers including Argos, Toys R Us, Tesco and John Lewis.

The data is based on online demand evidenced in the way they have built up high positions in search engines, high numbers of customer reviews, and other indicators.

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Product          Manufacturer

1. Dobble Card Game – Asmodee

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2. S107G RC Helicopter – Syma

3. UK edition – Cards Against Humanity

4. Original Stomp Rocket – TKC

5. Trunki Bernard the Bee Ride-on Suitcase (Limited Edition) – Magmatic

6. Face Paint Pots – Snazaroo

7. Rory’s Story Cubes – The Creativity Hub

8. Inflatable World Globe – Henbrandt

9. Sleep Sheep On the Go – Cloud B

10. Ingenious Strategy Game – Reiner Knizia