Tag Archives | Aurora Fashions

Aurora Fashions – the most multi-channel retail business?

Fashion chain Aurora operates the Oasis, Warehouse and Coast brands and just might be the most multi-channel thinking retail business in the UK. Aurora: a bright light in multi-channel  Many businesses suffer from internal battles being fought between their various channels as they argue over the internet cannibalising store sales, which ultimately kills off innovation and progress. […]

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