Ann Summers has been the acceptable face of the adult market for some time and has largely had the category all to itself. But not any more.
Fuelled by being featured on a Channel 4 documentary this year and the publication of the ’50 Shades of Grey’ book, the online business Lovehoney has leapt to prominence. It is arguably single-handedly overhauling an industry that is as overlooked as it is potentially profitable.
The co-founders Richard Longhurst and Neal Slateford also featured in the Retailinsider.com 2012 Multi-channel/e-commerce Movers & Shakers Top 100 report with a coveted joint-top 20 slot.
This combination of factors has prompted Retailinsider.com to have a Lovehoney week. Over the course of the next few days we will be running various bits of content related to the business.
And before you ask, no they haven’t paid for being featured on the site – neither in money nor any other useful commodities.