Lovehoney Week continues with the big announcement that the online adult products company has launched a range of branded ‘Fifty Shades of Grey’ products.

The success of the book has led to a collaboration between Lovehoney and the book’s author E L James to develop a range of merchandise that featured in the publication. The range has been manufactured and will be distributed by Lovehoney throughout Europe via stores and the internet.

Ahead of these products hitting the market Lovehoney has provided Retailinsider.com with its current best selling lines – for the week to September 27 – that includes a mix of own-brand and branded goods.

Top 10 Best sellers

1 Lovehoney Mains Powered Deluxe Magic Wand – £49.99
2 Tracey Cox Supersex Bullet – £9.99
3 Tracey Cox Supersex Love Lube – £5.99
4 Lovehoney Happy Rabbit Natural – £49.99
5 Beginners Basic Silmline Butt Buddy £6.99
6 Tracey Cox Supersex G-Spot Vibrator – £24.99
7 Lovehoney Sexier LIfe Starter Pack – £24.00
8 Beginners Basic Orgasmic Love Egg – £6.99
9 Lovehoney Silencer 2.0 Whisper Quiet vibrator – £19.99
10 Lovehoney Oh! Multispeed Vibrating Love Rings – £4.99