Beer Tasting Notes from the Retail Insider Cellar


Retail Insider scours the globe to find the perfect beer for retail’s top executives.

Brewer and beer: Schneider Weisse – Tap 5 Meine Hopfen-Weisse

Strength: It’s hard to believe it is as strong as 8.2%. It’s much too subtle to make its power obvious.

First impressions: Relaxed and easygoing but has underlying complexity. Has a golden, orange colouring akin to a Kingfisher’s chest.

After-taste: Very well balanced combination of initial sweetness followed by layers of hoppy character towards the end that highlights how multi-dimensional it is.

Label: Almost regal. Knighted style.

Unique characteristics: It highlights how international collaboration can create a unique and successful proposition as it brings together the skills of Germany and the US.

Style: Intelligent mix of characteristics that make it a very well liked product that leaves a pleasant taste in the mouth.

Ideal vessel: Tall and fluted.

Cost: Its a rare product – in the UK at least – so comes at a premium cost. It’s not a DIY home-brew that’s for sure.

imgresPerfect match for: Sir Ian Cheshire, group CEO of Kingfisher