We asked all our winners in this year’s Transforming Retail Awards to tell us a little bit more about themselves and their winning entry. Here Khoshal Wial, Strategic Account Executive EMEA at Optimizely, tells us about Optimizely’s work on an experimentation platform for Farfetch which won the Most Intelligent Use of Data category.
How do you feel about winning this Award?
We’re thrilled to be recognized among so many innovative brands and programs in this year’s awards. We’re especially proud of our win because it illustrates how powerful a culture of experimentation is in driving customer-centricity and innovation across teams and at every stage of the customer journey.
Why do you think your entry stood out?
Today more than ever, companies must remain agile to changing customer behaviors and market conditions. Farfetch’s use of experimentation to deliver real-time data and eliminate guesswork in its teams demonstrates the impact of data-informed product development and customer experiences to create a more adaptive and resilient business for the future.
What plans do you have for your company in the coming year?
We’re focused on helping our customers use their experimentation programs as a business compass to understand how their products, features, and experiences are performing, as well as adapt to any new customer behavior trends — in today’s new normal business environment and ongoing.