Innovative Retailer – Hobbycraft

Brought to you by Retailinsider.com and PCMS The Name: Hobbycraft The Place: Around 70 stores but expanding fast, and online too The Story: In 2010 Bridgepoint bought Hobbycraft for around £100 million. In 2011 Catriona Marshall was brought in as CEO with the mission (which she has chosen to accept) of overhauling everything. She was…

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