Online sales are predicted to rise dramatically over the next decade, accounting for 53% of the total retail market, but this could be scuppered by consumers’ increasing unease with sharing their data with companies. Research report ‘The Digital Tipping Point’ from law firm Womble Bond Dickinson and Retail Economics highlights how e-commerce is expected to…

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Far too many companies are making the mistake of asking themselves what data they have in their business and then how they can use it? Customer insight pioneer Edwina Dunn, co-founder of Humby and Dunn – previously creator of Dunnhumby, reckons this is a mistake and suggests it is all about going out and looking…

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