We asked all our winners in this year’s Transforming Retail Awards to tell us how they felt about winning their category. And here is more detail from Jeremy Byfleet, UK operations manager, Infarm on how it feels to be awarded Best Newcomer.
How do you feel about winning this Award?
It’s great to be recognised in the retail sector for the work we do and for the changes we hope to inspire. We feel very passionate about making fresh, pure, tasty and nutritious produce available to everyone and are thrilled that customers and retailers are responding so positively to our form of sustainable and environmentally friendly agriculture.
Why do you think your entry stood out?
The pandemic has undoubtedly shown the need for a change to the UK’s food supply chain and our produce, that is grown either in-store or within the communities it serves, can be easily manoeuvred to meet demand. Infarm is pursuing a vision for a new form of agriculture that is resilient, scalable and beneficial to our planet whilst meeting the needs of urban communities.
Our approach delivers produce that’s still alive when harvested and sold. Each 2m sq. in-store farm uses 95% less water, 90% less transport, and 75% less fertiliser than soil-based agriculture, with zero pesticides. Thousands of food kilometres are saved by not shipping from abroad, removing trucks from the roads and increasing the resilience of local food systems with every farm installed.
What plans do you have for your company in the coming year?
We will look to cement our position in the UK retail market, after recently partnering with Selfridges and Farmdrop.com, enabling us to deliver fresh produce direct to consumers as well as in-store. Back in 2019 we entered the UK in partnership with M&S is seven stores, which we also hope to expand.
We also recently announced that Infarm raised a further $170M in funding during the pandemic, something we hope will help us reach more than 5,000,000 square feet of urban farming network across the globe by 2025.