Archive for November 2022
Simply Roasted: Innovative Marketeer
Last week Retail Insider attended the launch of a four-day pop-up shop in London’s Soho for upmarket, roasted crisp brand Simply Roasted. The company – not content with entering the ridiculously over-crowded snacking market last year – introduced a very novel concept as its latest marketing channel. We’ve had lots of pick-and-mix sweets. We’ve eaten…
Read MoreCollaborations and how to make them work
There have been many unexpected repercussions of covid-19 but it’s difficult to know how wereached the point whereby the Primark store on London’s Oxford Street now contains a SausageRoll swing located within a ‘Tasty by Greggs’ café. Amid the fast fashion goods the in-store dinerserves up the food company’s iconic rolls alongside pizza and a…
Read MoreCustomisation and automation
When standing in-line at the service counter of my local Pret A Manger waiting for my typical morning order of a cappuccino recently, it struck me how often I seem to be the only person requesting a bog-standard coffee. There are a cornucopia of options now being requested with various milk types, syrup flavours, decaf…
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