Archive for May 2026

Some years back, I worked on various projects with Dunnhumby, the data specialists behind Tesco Clubcard. With one white paper, we examined the meaning of loyalty. One of the sayings of co-founder Clive Humby was, “if you want loyalty, get a dog”. The company found people had very little loyalty to brands or companies. There…

Britain was named Europe’s work from home capital in the aftermath of covid-19, with employees spending more days away from the office than in any other nation across the continent. But this status might need to be revisited because of the growing number of employers now stipulating that more time must be spent in the…