Beer Tasting Notes from the Retail Insider Cellar
Retail Insider scours the globe to find the perfect beers for retail’s top executives.
Brewer: Beavertown Brewery, London
Beer: Bloody ‘Ell Blood Orange IPA
Strength: 7.2%, pretty chunky.
Label: Pretty scary on first sight.
First impressions: Full-on, packs a punch. Not easily forgotten.
Conditioning: Smart head that holds its own against any of the competition. Best served fresh – Green almost.
After-taste: Can leave a bitter taste in the mouth. Not everyone’s cup of tea but it has its strong advocates. Very rich.
Unique characteristics: Pungent, but mellows a little with age and once you get acclimatised to its character. Its Arcadia to some craft beer lovers.
Stockists: Such is its rarity you won’t find this down M&S. Only the most fashion-conscious shops stock it.
Cost: Pretty pricey (mainly because of the tax).
Perfect match for: Sir Philip Green, CEO, Arcadia Group