Aldi rises and Naked Wines falls in Drinks Retail Websites Table

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Innovative online wine retailer Naked Wines has fallen 12 places this month in the table of the Top 25 UK’s leading drinks retailing websites for September, which takes it to close to the bottom of the table.

Its score of only 2.14 out of 10 was a quarter of that achieved by table-topping Aldi with its 7.98, which helped it retain its position at the top of the list, according to the monthly table of UK websites for drinks retailers, produced exclusively for by website testing specialist Sitemorse.

To produce the rankings Sitemorse runs automated software that page-by-page reads the first 125 pages of each website and analyses on the basis of six key criteria – function, code quality, user experience, accessibility, performance and SEO capability.

Naked Wines managed to beat only Sunday Times Wine Club, which scored 2.05 and is operated by the same company as Laithwaites, which was also a poor performer this month in 21st place just above Naked Wines.

Their performances are in contrast to the top five who all achieved a score above six out of 10 and included this month’s biggest climber EH Booth & Co that order cheap tadalafil moved up 10 places into fifth spot. This represents a sharp recovery on last month when it fell five places.

Another climber is independent retailer Slurp that moved up three places into 16th spot, which coincided with its winning a major award – Direct Merchant of the Year 2012 in the International Wine Challenge. It beat of stiff competition from Tesco, Laithwaites and The Wine Society.

Two retailers were excluded from the Sitemorse testing this month, with Sainsbury’s and Londis not included in the Top 25 table because of their reliance on JavaScript.

Top 25 Drinks Retail Websites – Sep 2012

Company Name +/- Score out of 10

1. Aldi same 7.98
2. Spar (UK) -1 7.08
3. The Whisky Shop same 6.74
4. Fortnum & Mason same 6.50
5. EH Booth & Co +10 6.44
6. Budgens -1 6.22
7. Bargain Booze -1 6.12
8. The Wine Society +3 5.54
9. Lidl -2 5.19
10. Iceland -2 5.10
11. +1 3.96
12. Majestic Wine +1 3.84
13. The Drink Shop +1 3.77
14. Tesco +2 3.64
15. Selfridges +2 3.10
16. +3 3.04
17. Marks & Spencer +3 2.94
18. Asda same 2.90
19. Virgin Wines +2 2.76
20. Waitrose +3 2.38
21. Laithwaites +1 2.30
22. Naked Wines -12 2.14
23. Sun Times Wine Club same 2.05

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