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Beermerchants.com continues its climb up the table of the UK’s leading drinks retailing websites with a move up two places in July that follows its three-place gain last month.
But it is still some way off dislodging The Whisky Shop that retains its top spot, just ahead of Spar (UK) that holds second place.
The ascent of Beermerchants.com into seventh place marks a varied month for online-only drinks retailers as Naked Wines was the biggest faller with a decline of five places into 22nd spot, according to the rankings of the top UK drinks retailers’ websites produced exclusively for Retailinsider.com by website testing specialist Sitemorse.
To produce the rankings Sitemorse runs automated software that page-by-page reads the first 125 pages of each website and analyses on the basis of six key criteria – function, code quality, user experience, accessibility, performance and SEO capability.
Adding to the action has been the administration of Slurp.co.uk, although its assets were bought by wine business SH Jones and it continues to trade – rising one place to 17th spot in the table this month.
The other big movers in July have been more established players with EH Booth climbing three places to 10th spot, which helps it recover partially from its six place collapse in June, and Lidl also falling three places that fully reverses its three-place climb last time.
These Sitemorse results come against the backdrop of trading for online drinks retailers showing year-on-year growth of 12% in June. According to the IMRG Capgemini e-Retail Sales Index this compares with the 20% year-on-year gains enjoyed by the retail sector as a whole for this same period.
The Index also showed the year-to-date (January to June) sales for the beers, wines and spirits sector was up 7% compared with the same period last year.
Two retailers were excluded from the Sitemorse testing this month, with both Sainsbury’s and Londis again not included in the table because of their continued reliance on JavaScript.
Top UK Drinks Retail Websites – July 2013
Company Name +/- Score out of 10
The Whisky Shop same 6.74
Fortnum & Mason +1 5.98
BeerMerchants.com +2 4.22
EH Booth & Co +3 4.02
Marks & Spencer +1 3.14
Sun Times Wine Club -1 1.88
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