Grocers’ strong performance in top 25 UK drinks retailers websites

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The websites of the UK’s largest supermarkets delivered a strong performance in February when tested among the top 25 UK drinks retailers, with Asda, Sainsbury’s and Tesco  all delivering improvements on last month.

Asda moved up five places, Tesco four places, and Sainsbury’s six places in the ranked table of the top UK drinks retailers’ websites produced exclusively for by website testing specialist Sitemorse.

Among the other grocers in the table Waitrose and Morrisons Cellar held the same positions, Marks & Spencer fell two places, while Aldi and Lidl swapped places as the former dropped three positions while its rival climbed three.

This put Lidl in fifth place with a score of 4.95 out of 10 and follows its jump of five places in January. It is the only new addition in the top five as the other four drinks retailers held the same positions as last month.

To produce the rankings Sitemorse runs automated software that page-by-page reads the first 125 pages of each website and analyses on the basis of six key criteria – function, code quality, user experience, accessibility, performance and SEO capability.

Topping the table again is The Whisky Shop, which again scored 6.64, and it is very closely followed by Fortnum & Mason that improved its score to 6.44 from 5.82 last month. Bargain Booze and Spar (UK) then complete the top 5 places.

Another notable tadalafil no prescription movement this month was the serious decline of The Drink Shop that fell seven places into 19th spot with a score of 2.89, which compares with its 11th place that it held in December when it scored a more creditable 3.87.

However, it is still delivered a much better performance than Virgin Wines that scored only 1.62 out of 10, which places it at the bottom of the table for February.

Londis was again excluded from the Sitemorse testing this month because of its reliance on JavaScript. It was joined this month by Naked Wines that it was also unable to test.

Top UK Drinks Retail Websites – February 2014

Company Name                      +/-       Score out of 10

The Whisky Shop         same   6.64

Fortnum & Mason       same   6.44

Bargain Booze             same   5.60

Spar (UK)                     same   5.21

Lidl                              +3        4.95

Iceland                         same   4.94

Budgens                      same   4.82

Aldi                              -3         4.78

EH Booth & Co           same   4.56   same   4.32

The Wine Society        same   3.84

Asda                            +5        3.12

Waitrose                     same   3.12

Majestic Wine             same   3.04

Tesco                           +4        3.00

Sainsbury’s                  +6        3.00

Sun Times Wine Club  -1         2.97

Laithwaites                  -3         2.96

The Drink Shop            -7         2.89                  -2         2.62

Morrisons Cellar         same   2.60

Marks & Spencer        -2         2.42

Selfridges                    same   2.40

Virgin Wines               +1        1.62


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