The Drink Shop climbs table of top UK online drinks retailers in January


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Independent drinks retailer The Drink Main information about tadalafil Shop delivered the most improved online performance among the Top UK drinks websites in January, according to analysis undertaken exclusively for Retail Insider by online specialist Sitemorse.

Its strong performance took it into the top 10 as it moved up eight places with a score of 3.61 out of 10 compared with 2.71 in December. This is still some way off the 6.43 that Spar (UK) achieved, which is slightly below the 6.79 it notched up last month.

To produce the rankings Sitemorse runs automated software that page-by-page reads the first 125 pages of each website and analyses on the basis of six key criteria – function, code quality, user experience, accessibility, performance and SEO capability.

Spar (UK) still managed to fend off the pretenders to its crown, notably Budgens that moved up one place into second spot, edging out British Airways Wine Club that lost a little ground as its score slipped from 5.74 to 5.48 this time.

The Drink Shop joins The Whisky Shop in the exclusive club of small independents in the top 10 as the whisky specialist holds its fourth spot. It has been a consistently strong performer throughout the period of Sitemorse’s testing.

It is worth mentioning Aldi, which moved up one place to sixth spot (still two places above rival Lidl), as it has just launched an online wine shop in the UK – that includes both the in-store range and some online exclusives in a range spanning 90 wines.

The major movers this month are Oddbins that declined five places to 11th spot, and Naked Wines that slipped the same amount into 20th spot. It is a little adrift of the website of parent company Majestic Wines that held its position in 9th spot.

This comes alongside it reporting strong trading over the Christmas period. Total sales grew 42% for the 10 weeks to January 4 (which included sales from Naked Wines), and on a pro forma basis they increased 12.2%.

Londis and Sainsbury’s were both excluded from the Sitemorse testing this month because of their sites’ reliance on JavaScript.

Top UK Drinks Retail Websites – January 2016

 Company Name                                  +/-       Score out of 10

  • Spar (UK)                                      same              6.43
  • Budgens                                         +1                    5.54
  • British Airways Wine Club     -1                     5.48
  • The Whisky Shop                      same               5.38
  • Bargain Booze                            same               5.06
  • Aldi                                                 +1                     4.30
  • Fortnum & Mason                  +1                      3.84
  • Lidl                                                 +2                     3.77
  • Majestic Wine                           same                3.66
  • The Drink Shop                        +8                     3.61
  • Oddbins                                        -5                      3.40
  • Morrisons                                    -1                       3.38
  • EH Booth & Co                          -1                       3.22
  • Tesco                                             -1                       3.20
  • Marks & Spencer                     -1                        3.20
  •                                same                 3.14
  • Selfridges                                    same                 2.80
  •            +1                      2.76
  • The Wine Society                    +2                      2.58
  • Naked Wines                             -5                       2.44
  • Virgin Wines                              -1                       2.32
  • Asda                                               +1                      2.14
  • Laithwaites                                 -1                       2.14
  • Waitrose Cellar                         same                2.14
  • Sun Times Wine Club            same                1.89

Sitemorse has been advising its clients about how to improve their web presence for more than a dozen years and its technical team have fine-tuned the Sitemorse software engine so that it is capable of doing far more than just helping find problems. The company offers true digital insight to many large and small organisations in public and private sectors, as well as publishing regular unique INDEX benchmarks