Retail Insider’s Transforming Retail Awards 2021: Shortlist announced

Transforming Retail Awards 2021

Retail Insider is delighted to reveal the shortlist for its fifth annual ‘Transforming Retail’ Awards of 2021 kindly supported by Talkdesk.

The aim of the awards is to showcase the very best examples of innovation across the sector as decided by our independent panel of judges. This year’s panel comprised: Clodagh Moriarty, digital director at Sainsbury’s; Aron Gelbard, founder of Bloom & Wild; Paul Wilkinson, senior product manager for Alexa shopping at Amazon; Martin Newman, founder of Customer First Group; Lawrence Shaw, CEO of Sitemorse; Sarah McVittie, co-founder of Dressipi; and Dave Elston, digital consultant.

The shortlist below highlights the breadth of innovation in the retail sector and we are confident that some of the advances listed here really will be transforming the way people use shops and shop online in the years to come.

Obviously, this year many of the shortlisted developments have been driven or influenced by the pandemic. As a recent speaker on a Retail Insider Zoom Cocktail Hour event noted there has been multiple years’ worth of innovation squeezed into a couple of months in 2020-21 and the judges saw ample evidence of that in the entries.

The Transforming Retail Awards truly show the amazing ways that retailers have responded to this incredibly difficult time with new ideas and a can-do spirit that the judges and Retail Insider have found very uplifting.

I would like to congratulate all the companies on the shortlist and to thank all those retailers and tech companies that entered the 2021 Awards. We know the judges very much enjoyed reading the entries and many of the categories were closely contested but only the top three can be shortlisted so in alphabetical order the shortlisted entrants in each category are:   

Best Connected Experience of the Year

Go Instore



Delivery Innovation of the Year




Most Intelligent Use of Data

Mention Me


Most Promising Newcomer of the Year



Contribution to Sustainability

Secret Sales



Editor’s Special Award

To be announced

This shortlist is entirely the result of the work of the independent judging panel and Retail Insider would like to thank the judges as well as the sponsor of the awards Talkdesk for their time and support.

We have decided once again not to hold a physical awards ceremony this year. However, the winners will be announced on September 29 and the news and results shared on the Retail Insider website and through various social media channels.

Glynn Davis, editor of Retail Insider

Supported by:

Talkdesk® is a global customer experience leader for customer-obsessed companies. Our contact centre solution provides a better way for businesses and customers to engage with one another. Our speed of innovation and global footprint reflect our commitment to ensure businesses everywhere can deliver better customer experiences through any channel, resulting in higher customer satisfaction, cost savings, and profitability.