click & collect
Still talking about click and collect?
It’s been 14 years since I had the most productive pint of my career, the one I was drinking with a colleague when we came up with “Click and Collect” as a name to define an idea that seemed mad to most observers. The idea was to let customers reserve something online and to then…
Read MoreTesco’s Star Wars online lottery
While shopping for Christmas and experimenting with the click & collect services of various retailers (see relevant article here) Retail Insider came across one of the most bizarre merchandising practices ever. And it wasn’t from some tin-pot merchant but from the biggest beast in the UK retail jungle Tesco. Here’s what happened when we attempted…
Read MoreClick & Collect – the customer reality
Click & collect is the potential saviour of the high street store. Or so many multi-channel retailers would like to think. Some even appear to have fully convinced themselves that this is the case. While such a service undoubtedly adds great value to some stores, those retailers with many hundreds of outlets will not be…
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