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Tesco failed to use its secret weapon – customer insight
We all know about the issues Tesco is facing because much has been written about its predicament and many solutions have been put forward by all and sundry. Tesco: searching for the solution it had all along. Blame for its current weak position has been apportioned to numerous sources – some of them more plausible…
Read MoreLoyalty programmes are so misunderstood
Loyalty programmes have been around for many years, with the Tesco Clubcard launching way back in 1994, but they still remain a greatly misunderstood tool. Research from YouGov released this week highlighted this very fact as it trumpted its key finding under the headline ‘Loyalty card schemes not creating wide-spread customer loyalty for retailers’. Tesco Clubcard: Both…
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