Loyalty cards
Retailers could be so much more loyal to their customers
Retailers recognise that customer databases and CRM (customer relationship marketing) systems provide them with the best returns on investment among their marketing activities. But almost half then admit their systems are ineffective. It’s time to get a handle on customer data The Loyalty Report for 2010 from The Logic Group (undertaken by Ipsos MORI) found that…
Read MoreLoyalty programmes are so misunderstood
Loyalty programmes have been around for many years, with the Tesco Clubcard launching way back in 1994, but they still remain a greatly misunderstood tool. Research from YouGov released this week highlighted this very fact as it trumpted its key finding under the headline ‘Loyalty card schemes not creating wide-spread customer loyalty for retailers’. Tesco Clubcard: Both…
Read More