Multi-channel heralds big winners and even bigger losers

For some years having a multi-channel presence has been recognised as the way to drive extra sales from your customers. Multi-channel: All good, but what’s WAP TV? It has been proven many times over that if they shop across multiple channels then they will be massively more valuable shoppers. The big guns like Marks &…

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Who is doing real multi-channel retailing?

Over the past few weeks I’ve been undertaking a bit of research to find those individuals in the retail sector who are doing a superior job of helping their employers deliver a truly multi-channel proposition to the customer. Many retailers are precariously juggling channels What I’ve so far found is that there are a modest number…

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