Retailers missing out on influence of rewards/loyalty programmes

Retail rewards and loyalty programmes influence a mighty near-£75 billion of consumer spending but it could be so much more because the majority of retailers have yet to implement such tools and are missing out on attracting additional sales. In a new report ‘The Constrained Consumer’ from Webloyalty and Cebr involving a survey of retailers…

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Managing the difficult challenge of reopening stores

When McDonald’s reopened my local Drive Thru restaurant my son absolutely demanded we made a visit. What was interesting was that as lockdown was in place there were no employees required in the restaurant. Cost savings you might think. Not so, because they had all been deployed outside where many more people were required to…

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